Olympic podiums gave the brand worldwide presence. Diann Roffe-Steinrotter and Hillary Lindh scored silver in Albertville in 1992. In the 1994 Lillehammer Games, Tommy Moe, Picabo Street, and Roffe-Steinrotter each won gold; Moe and Street also won silver. Bode Miller took home two silver medals from Salt Lake City in 2002. At the 2006 Games in Turin, the Austrian and US Alpine teams collectively captured 16 medals, while Canadian Jennifer Heil won a gold in moguls.
In the late-nineties, a new genre of skiing formed, named Freeski. In 1998 introduced the Kreitler line, eponymous for pro skier Kent Kreitler. That collection became Venom, an apparel collection targeting features, functions, and fashion inherent to the mountain-based, adrenaline-driven freeski lifestyle.
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